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Google AdWords Clobbers Affiliate Sellers

Posted in Commerce World by admin on the June 1st, 2008

First, we must understand their point of view. Unlike some other search engines, Google is committed to providing the best quality search results possible. That is an admirable effort, and they are certainly not setting out to do harm to their loyal advertisers who bring them millions in ad revenue each month.

However, a new AdWords regulation will put a crimp on those marketers who run ads using an affiliate URL as a landing page.

Google’s reasoning is this.

For any keyword search, a good sized portion of AdWord results has, at least until now, consisted of affiliate ads promoting identical seller sites.

Here is an example.

Before the Holidays, this writer searched Google for the term “chocolate.” Of the ten AdWords listings returned on the first page, three were affiliate ads promoting Dans.com, a chocolate maker in Vermont USA. Another ad on the same page belonged to Dan himself.

From Google’s viewpoint, and mine as well, that was not a quality search result.

Fortunately, or unfortunately, depending on how you look at it, that won’t be happening again. The new AdWords policy states that, for any keyword search, when two or more ads are found that feed to the same affiliate URL, only the ad with the highest popularity and ranking will be displayed.

At the same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to identify their affiliate status in their ad text. But overall, it has dealt a severe blow to thousands of affiliates, their market exposure, and their potential for income.

So What’s The Solution?

There are three things that can be done to regain that exposure.

1. - Optimize the existing ad according to AdWords standards and hope you’ll land the top ranking. That will be tough if you’re competing against ten or twenty other affiliates who are all doing the same thing.

2. - Create a redirect page on your website that will feed to the seller’s page, and use that unique URL as a landing page for the ad. The unique URL alone will successfully circumvent the new AdWords affiliate policy. Still, this may be regarded as somewhat sneaky or unethical.

3. - The best answer can be spelled out in just two words - Content Pages.

To clarify, a content page is just a simple webpage, hosted on your own website, that presents a short (500 words or less) report relating to the product itself or to the related niche.

And of course, your affiliate link will be embedded into that content, rather than being used as a direct link in your AdWords ad. Once again, the unique URL for your content page will effectively and legally get around the new affiliate policy.

Now, I’m a firm believer in content pages. They not only make your site more important to your visitors and to the search engines, they can (when well written and keyword relevant) help to pre-sell the product. An informative content page can often make the difference between a sale and a loss when there happens to be a weak salesletter on the seller’s website.

Another advantage … you can embed multiple [related] affiliate links into a single content page, giving your potential customers several buying options to shop from.

Where Can You Get Content Pages?

It isn’t as tough as it might sound. Here are two ways to go about it.

1 - Write the content yourself. Stick to the topic and use relevant keywords/keyphrases to tweak the reader’s interest, and that of the search engines as well. A personalized review of the product usually works best, offering your own experience in using it, and your resulting benefits. Then format the content as HTML, optimize the page for search engines, upload it to your site, and use that unique URL in your Google AdWordsTM campaign.

2 - Search for topic related pre-written articles at sites like EzineArticles.com and place your affiliate link(s) in a short blurb before and after the article itself.

Be aware that the terms of use on most public articles do not allow you to edit the body of the article itself, or to omit the author’s resource box. Check to make sure you can effectively use the article and still abide by all terms of use.

Dan B. Cauthron is a 30 year direct marketing veteran and has been successful on the Net since 2000.

Subscribe to his original content No Nonsense *Revenew Quick Tips* NEWSLetter and receive Dan’s Hand Picked eMarketing Success Library free of charge - http://DanBCauthron.com

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Foreign Currency Brokers currencies.co.uk

Posted in Commerce World by admin on the May 26th, 2008

currencies.co.uk are the U.K.’s award winning independent currency brokers, www.currencies.co.uk has been round since the year 2000 currencies.co.uk are presently extremely proficient in the market and have a fantastic team of workers that are prepared and also waiting to support you with just about everything one might well need. If you are searching for currency click here, Foreign Currency Direct has a great team of dealers that do the bartering leg work to get you a great currency rate.

The company offer one off overseas payment, so if folk need to move a lump sum overseas. Foreign Currency Direct are also able to provide customers with a dedicated account manager to negotiate all of the stages of the transaction. Saving up to 0.04 in comparison to average prices offered by high street banks could make a transaction much cheaper as well as tension free. the company also offer spot contracts aimed at settlement within 2 working days with immediate channelling to the bank account folk opt for, or maybe a forward contracts to establish a currency exchange rate targeted at the future, for an example, when a property completion is scheduled aimed at some months time, by utilising a forward contract people could know how much GBP’s folk could require for a future requirement from a foreign currency.

www.currencies.co.uk of course are experts in timed overseas transactions, if one own a Euro mortgage in France, Spain and Portugal there scheduled payment plan is an excellent practice to decrease one’s monthly GBP’s cost. currencies.co.uk offer free payments for transfers and also zero bank charges for payments well over £300. Lastly but not least FCD are knowledgeable at moving overseas money home to the GB, should you happen to be selling a overseas properties and also require to bring funds back home to the U.K. in pounds, then maybe Foreign Currency Direct can serve you. People might often use its’ experienced account managers that can often share their expert knowledge with folk and help folk make any your required arrangements.

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118 118 Offer Directory Enquiries

Posted in Commerce World by admin on the May 19th, 2008

When we look closely at 118118.com you can witness just how well 118.com have finished and what they have achieved in such a short space of time. 118 118 is not the single telephone number enquiries service that you can use, the recent competition is great. Around 2002 the United Kingdom telephone number enquiries industry opened up to competition with the phasing away from 192 and renewing it with a large variety of different six digit telephone numbers that are 118118. A a vast number of brand new telephone number enquiries businesses have seized the moment to own a share of a potentially money making industry, paying lots of GBP on an advertising initiative that is going to come no where near to being as productive as the company 118118.

The 118118.com number is the best directories enquiry company in the U.K. Each and every day and week the 118118 team link up huge amounts of its service users through to people, locations and firms www.118.com were looking for, due to the result of this www.118.com is currently the most frequently dialled telephone number in the Great Britain

Reports now hint that Britain’s Directory Enquiries industry is the most vast in the EU area. They provide a wide range of functions inc. the primary which is the phone directory service & then other added extras such as cinema times and places, train schedules and train and tube locations. Click here for directory enquiries from the 118118 team.

The 118118 number continues to be the single UK 118 operator to sell a complete free phone directories service offering aimed at its service users from any major fixed networks. From the 18th March 2008, 118118.com service are pleased to state its company adjustments. currently 0800118FREE this offering is free by BT and major non mobile networks. Charges from mobile phone networks may vary. 118811 is these days 40 p per minute and 118.com is 69 pence per call, 25 p per minute, which is a large improvement considering that it used to be more than one pound.

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Affiliate Internet Marketing Secret That High Earning Super Affiliates Don’t Want You To Know About

Posted in Commerce World by admin on the April 2nd, 2008

Ever since Amazon.com made them famous online, affiliate programs have come a long way and anybody who can figure out an effective affiliate Internet marketing method or system is guaranteed an amazingly high monthly income.

The truth is that there are many people who usually spend a significant amount of money every month on their affiliate Internet marketing and end up with a substantial return to show for their cash investment. PPC (Pay-per-click) ads are probably the most popular paid advertising that leading super affiliates use to drive targeted traffic to their affiliate web sites.

Still there are other high-earning super affiliates who spend zero on the same affiliate internet marketing programs and still take home the same amount check or sometimes an even higher amount check than that of a person using PPC ads. It is widely know that even as you read this some sites are writing out handsome checks of over $150,000 every month to their top affiliates.

Actually one of the fascinating things about the net is that there are so many different ways of doing the same thing and achieving the same goals and objectives. And while some people invest substantial amounts to earn from their affiliate programs, others are doing okay with the very same affiliate programs by investing only their time and skills and not a dime in cash. It is just like the folks who believe in paying for online information for it to be of any real value, while at he same time others thrive on their research skills using a search engine with no credit card in sight.

But admittedly, for you to successfully use free affiliate Internet marketing methods, you will need to be a real pro and to know exactly what your are doing. There are no two ways about it, you have to be very highly skilled. The good news however is that all the skills required for affiliate Internet marketing success can easily be developed and learned.

It seems like only yesterday when I was a novice wasting a lot of my time writing loads of affiliate internet marketing promotional articles and then wasting even more time posting them in every single article directory that I came across using Google search engine queries. Tragically, I paid no attention to carefully selected low competition keywords capable of generating huge free traffic from search engines almost effortlessly. Neither did I have the slightest idea of what a link-baiting article was.

I have since come a long way in my affiliate Internet marketing and if a previously ignorant guy like me did it, so can you.

Christopher Kyalo has many affiliate programs running successfully and he uses only articles to generate enough traffic to his affiliate blogs. Read the other parts of this article at his affiliate Internet marketing blog. You can also get his amazing free special report How To Use A Free Blog, The Adsense Program And Your Favorite Affiliate Schemes To Generate $7,777 A Month. Get it NOW by subscribing to his article promotion newsletter. Send a blank email to articlesrgold-subscribe@yahoogroups.com

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Online Casino Affiliate Advertising

Posted in Commerce World by admin on the March 21st, 2008

You do not have to have a degree in marketing or be the son or daughter of an agency director to try your hand at advertising. The Internet has offered millions of people the opportunity to explore, learn and share information. On top of this the web has allowed people to earn money and try their hands at industries that simply aren’t available to them in the ‘real world’. One of the industries that has allowed Internet users of all backgrounds and with all experience and qualifications to earn money and try advertising, is that of affiliate marketing.

Affiliate marketing programs are distributed throughout the Internet, with a large number of sites and special portals offering Internet users the opportunity to host adverts on their site. The affiliates do not need to concern themselves about creating advertisements or even paying any money to the sites, everything is supplied and free of charge. The affiliate is then free to host adverts and generate their own income, becoming masters of their own destiny.

Deciding upon a particular affiliate program can be a complicated business as there are so many online industries vying for new affiliates. One of the largest Industries is that of online gaming, or more particularly that of casino gambling. It is an industry that has generated much of its reputation and financial prowess by utilising the availability of the affiliate programs. Affiliates have created a vast network of sites, which in turn advertise the individual casinos. With each site that signs up to the affiliate program a casino gains a further sphere of influence, and may also be able to attract more people or at least get their attention. The affiliates are an integral part of the casinos advertising option, and are responsible for generating much of the business that they are now experiencing. Therefore casinos look to exploit this method of advertising wherever possible, but far from being an exploitative industry, the casinos reward their affiliates handsomely.

The affiliates can build their site and generate extra traffic by advertising their whereabouts through the numerous options available to online users. They can use numerous lexical and advertising techniques to find out which one works best for them in attracting new customers to a site. The successful affiliate needs to generate traffic through their own site first in order to maximise their earning potential. With more people passing through the site an affiliate stands a greater chance of getting the all-important clientele for their associated sites. There is no defined key to success so for new affiliates the best thing to do is to experiment and try out new ideas. Affiliates do not need to make many people join in the casino industry to earn money so for those with low aspirations there should be no trouble in getting what is required. The fact still remains as in most businesses that a little bit of hard work and dedication will go a long way. But it is an excellent introduction into the world of advertising and owning your own business, no matter how small. Best of all it will hardly cost a penny, with no sign up fee to the affiliate scheme, all a new affiliate needs to pay is for their own advertising should they wish to undertake it and the domain name for their site.

Discover how to become a super poker affiliate by promoting the best poker affiliate programs at www.epokeraffiliate.com/

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