The Power Of Ebay “Store Newsletters”.
eBay Stores come with a very powerful feature: store newsletters. When buyers add your store to their favourites, you can offer them the chance to join your mailing list. You can then send highly targeted emails to people who you know were at least interested enough in your products to add the store to their favourites.
How Do I Send Them?
First, you need to get some people to sign up for your newsletter - this will happen with time, as people buy from you and browse your store.
Once you’ve got a few subscribers, it’s worth sending out a newsletter. To send store newsletters, go to My eBay, click ‘Manage My Store’, and then click ‘Email Marketing’. Once you’ve done that, click the ‘Create Email’ button, and you’re away.
All you need to do now is write an email subject and a message, choose any items you want to include in the email, and specify who you want to receive it. The subject and message can be something relatively generic, like ‘here are my latest deals’ - it’s the targeting that’s important, and eBay’s is powerful. You can choose to only send an email to people who’ve bought from you in the past, or only to people who’ve opened your email before.
It is important to note, though, that you can only send one email per week to a mailing list.
The Ups and Downs.
The downside of store newsletters is this: they’re expensive. A basic, $15.95 per month store only comes with 100 emails, while $49.95 comes with 1000. Even the $499.95 anchor store only comes with 4000! Extra emails for all stores cost 1 cent each. That’s $1 per hundred extra emails. If your mailing list has a significant number of people on it, then that’ll get really expensive, really fast.
Surprisingly, though, it can often be worth it, despite the cost. It’s very rare to send out a newsletter to a mailing list of a hundred and not get at least one sale, and you’ll often get three or four, even to small lists.
Measure Your Success.
Each time you send an email, eBay produces a report telling you how well that email did. You can view these reports on the ‘Email Marketing’ page by clicking the subject line of an email you sent.
This report will show how many people received your email, how many opened it, the number of clicks it generated on your items and your store, and the number of bids and Buy it Now purchases that resulted from the email. Some of the numbers might be too low, though, as many people use email software that displays email in plain text format and so stops eBay from collecting statistics. Also, you will notice that you’ll have more success if you send out emails regularly, as people will start to expect them, and react in a more open way - don’t expect the Earth from your first email.
By now, you’re probably getting pretty good at selling on eBay - isn’t it nice to have all those satisfied customers? Not to mention the money… However well you’re doing, though, there’s always room for improvement. The next email will give you ten tips for being an even better seller.
Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.
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eBay Strategy #1 - Know How Much Money You’re REALLY Making
There are many sellers who are working full time at selling on eBay. In fact, it is their primary source of income and yet they have no idea how much they are making, I mean really clearing from the whole endeavor.
It’s easy to get carried away when you first start listing on eBay by the sheer volume of work. I remember working well past midnight running on pure adrenalin and excited by the fact that there was money coming into my Paypal account daily from the items I was selling.
But like Coach John Wooden says “Never confuse activity with achievement”. Just because you are moving like a whirling dervish doesn’t mean that you are necessarily meeting your financial objectives.
So how do you know how much you are really making on eBay? It is possible to figure it out but you have to start with real numbers. The traditional profit calculation:
Revenue - Expenses = Profit
can be somewhat helpful but only if you plug in the accurate numbers. The guy who bought something for $1.00 sold it on eBay for $5.00 and thinks he make a $4.00 profit is way wrong. He has actually lost money on the sale.
But to understand how he lost money we need to look at the right way to calculate your eBay earnings. If you have set $30,000 a year as your financial objective then you need to actually clear about $82 per day on eBay.
If you are looking to sell an item that costs you $10.00 and generally closes at auction for about $20.00 with a 70% sell-through rate, then you need to list 12 of these actions a day, everyday, in order to clear your $82.00 per day.
This translates to 70 auctions a week for your item and it better continue to produce for you. If your weekly auctions go much over this 70 auctions per week you will surely have to hire help thereby adding to your expenses and wreaking havoc on your financials as outlined above.
This scenario is not meant to scare you but to make you aware of the real dollars and cents of selling on eBay. So what is the solution to this? To find and sell item that you can sell over and over again, thereby reducing the amount of labor involved and being sure that you buy low and sell high.
You have to continually evaluate what your time is worth and factor that into the items you sell and the time that it takes to list them. All auctions are not created equally. Some items are decidely more difficult and/or labor intensive to list than others; with clothing being one of the most time-consuming.
Photographing your items for auction is one of hte most laobr-intensive tasks you will have to do for your auction. so having an item that you can just sell over and over again makes the process of listing and relisting a lot easier.
Stephanie McIntyre became a Platinum eBay Powerseller (over $10,00 per month in sales) after only 6 months of selling. She now works with corporations and small business owners offering training in eBay As An Additional Revenue Stream, as well as Starting an eBay Business; and Advanced Auction Selling Techniques. http://www.ebaysellingbasics.com. She can be reached at steffmc@esalesunlimited.com.
How to Find What Others are Unable to Find?
EBay is not only the largest online market place on earth, its organization is too large for an individual to understand with few clicks. One can imagine he size of the website when one thinks of more than 20 million items on sale and more than 120 million people from all over the world accessing the site. That’s really huge.
EBay knows this well, and they have offered (just like any other site) a site map to navigate.
When you open the site map, you will find all the links related to eBay for your buying and selling activities. This one single page on eBay is like a magic wand. You will everything laid out here for your ease of navigation. You can look for product categories for selling or buying. All the help needed for buying and selling is available from this section on the site. If you otherwise try to browse through the different pages on eBay site, it will much longer time to surf through and learning curve will also be steeper. Site map can also direct you to community pages on the market place. The entire help file section can also be accessed from this page.
Major advantage of using this site map page at the starting point is to centralize all your buying and selling activities from one page. You can sign in your account from this page and come back to this page after signing in. You can even think of saving this page in your favorites and make it your passport to enter into eBay world.
Donny Lowy runs http://www.closeoutexplosion.com an online wholesale and closeout business that supplies eBay sellers, retailers, and flea market vendors.
Learning How To Be Successful At Selling On eBay
Learning how to be successful at selling on eBay
As you might have already noticed there’s more to selling on eBay and the various other auction sites than just posting an auction and waiting for the money to arrive. You only need to to look at the many many eBay items that go unsold every day. This article will help you learn to successfully sell on eBay and other auction sites by examining the different skills to you need to learn to be successful. We will use combined experience of many eBay sellers with years of success and we will list here many pointers and tools that will help you join their ranks.
Sell something you know and care about.
The to be very successful on eBay requires more than just following a few steps. The above average sellers more than just anonymously listing a few items for sale. The top sellers reflect a portion of themselves in each item they list. This helps put aside any uncertainties a buyer might have purchasing from a complete stranger. Thus the first lesson in becoming a top of eBay seller is to learn how to put to that little something of yourself into your auction listings.
Research, what the buyers in your field of interest are looking for.
What is the main difference between eBay sellers who sell, and those who run up bills listing items that they don’t get rid of? Those who are stuck with their stock look for items to sell that they want to sell, those who are very successful at selling looks items to sell that people want to buy!
Research is absolutely critical to being successful on eBay. You should utilise the Internet to its full extent to find the information necessary pertaining as to which heightens will be the best sellers. Good sources for finding this information are eBay itself, and the various forums dedicated to eBay buyers and sellers.
Make sure what you know how to meet your eBay buyers’ needs
You will need to learn how to obtain your products, be it through wholesalers or importers or other means. How to deliver your products, be it self delivery, out sourced delivery or drop shipping. Keep in mind the extra costs involved with the various forms of purchase and delivery.
Design your auctions to build relationships with your eBay buyers
Buyers would prefer to spend their money when they feel comfortable with the seller. You should therefore build up good relationships not only with your current customers that with any potential customers looking at your listings. Keep in mind that eBay keeps track your customer satisfaction through the feedback system. It is imperative that you build up an excellent feedback score.
Promote your auctions to attract new buyers
You should learn how to promote your products on eBay through use of the inbuilt tools such as eBay stores, membership profiles and cross-referencing of various listings.
By following these pointers you will improve your selling results in no time at all. It’s all a matter of discipline and being realistic and with oneself.
Stuart Perryman
Tips for selling on eBay
http://ebay.alluneedtoknow.info
eBay Online Auction Sniping Secrets
Since their introduction several years ago, online auctions, such as eBay, have been one of the hottest destinations on the World Wide Web. Auction sellers are attracted by the prospect of a broad venue for their products and the possibility of high profits resulting from emotion-driven bidding wars. Bidders on online auction sites are drawn to the unique shopping opportunities and potential to purchase hard-to-find items at low prices. One technique many successful auction bidders employ is called sniping.
Auction sniping is waiting to place your bid until seconds before the auction closes. In most cases, the last-minute bid precludes competing bids and assures the sniping bidder the winning bid at the lowest price. Some web sites estimate that sniping occurs on 5 percent of all eBay auctions that close with bids.
While this technique is not without controversy - mostly from disgruntled sellers or competing bidders - it is permitted on most online auction sites including eBay. In fact, an eBay Community Development representative related eBay’s position on one of eBay’s message boards:
From: daphne
Topic: Re: Snipers How To Workshop
Just for the record, contrary to what some people think, there’s no rule against “sniping,” or bidding in the last moments of the auction. You will hear all kinds of debates about which method (proxy bidding or sniping) is more effective, and eBay would recommend proxy bidding, but bidding at the last moment of the auction is perfectly acceptable and legal.
Daphne
eBay Community Development
There are several advantages to sniping on auctions. The first is that the sniper prevents counter-bids and is more likely win the auction. The most significant advantage is that sniping prevents emotional bidding wars. These are events that auction sellers dream about - two or more bidders start running up the price of a listed item because they get caught up in the excitement of the moment. More often than not, the sniper will win the auction at a lower price if they do it correctly.
There are some problems associated with sniping manually. First, you must be online to bid when the auction closes. This may not be convenient if the bidding for that PEZ dispenser you’ve been drooling over ends in the middle of the night or while you are at work. Second, depending on your connection speed, your last second bid may be submitted too late. The auction might close before your bid reaches eBay.
Not to worry though, there are several software and web-based solutions to automate the sniping process for you.
Sniping software programs, such as iSnipeIt reside on your computer. You simply enter the item number you wish to bid on and input your maximum bid. At the appropriate time, the sniping software connects to the internet and places the bid for you. This requires your computer to be on, the sniping program to be active, and a connection to the internet. One advantage to having sniping software resident on your computer is increased security. Most desktop applications don’t require your eBay ID and password to reside on servers continuously connected to the internet. However, the timeliness of your snipe depends on your connection speed and your internet service provider. This can be a problem for some people.
Online services such as http://AuctionInsights.AuctionStealer.com mitigate these connection issues. They have high-speed connections to the internet and can place your last second bid regardless if your computer is on or not. While web based services are generally more expensive than a desktop software application, their reliability is remarkable. An advantage to online sniping services is that they respond quickly to frequent changes in eBay’s web site that can disable a desktop software program. The hapless auction sniper who is attempting to use a desktop solution is often out of luck until the programmer modifies his or her code and the user installs the update.
Sniping online auction sites such as eBay can be of great benefit to the bidder. It saves them money and greatly increases the chances that they will win the auction. Give it a try on the next auction you bid on!
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Doug Feiring publishes “AuctionInsights.com”, an all-encompassing FREE resource guide that provides nuts-and-bolts strategies, ideas, and tools to build a successful eBay online auction business from the ground up, visit http://www.auctioninsights.com
